Monthly Archives: January 2011

We Are Not Our Target Audience

Several years ago, I worked for a mid-sized national corporation overseeing their web presence. During my time there I had the opportunity to be on the client side, working with a major ad agency in developing a new design for our corporate website. The agency produced a design concept that really resonated with those on

We Are Not Our Target Audience2011-01-19T16:30:10-05:00

To Flash, or Not to Flash?

Sure there are many website owners and designers who would give a responding, “YES!” or, “WHY NOT?” to that question. After all, Flash can give a website that cool wow-factor with its smooth and innovative animation effects and/or interactivity. Some websites are developed entirely using Flash, while others will use Flash to display a section

To Flash, or Not to Flash?2011-01-18T15:52:50-05:00

Unlock the Hidden Potential Within Your Website

A new client came to me for help in increasing the number of visitors to her website since she was disappointed in the sales it generated. She was already funding a Pay-Per-Click (PPC) account costing over $300 per month, and was willing to pay (me) even more. After reviewing her site usage statistics, I found

Unlock the Hidden Potential Within Your Website2011-01-18T15:46:54-05:00