Medical equipment provider Medline asked us to do a direct mail campaign to help drive awareness and sales of a recent new surgical glove they developed, called AloeTouch®. The direct mail pieces all directed people to go to a website landing page where they could register for a free trial program.
Working closely with the print designer, it was important that the landing page look almost identical to the printed material to help the visitor identify that they were at the correct web page. Rather than re-post what the mailer said, we simply added the registration form along with additional information about the trial program while using the same colors, fonts, and images as the print mailer. Two mailers were created targeting 2 different nurses, each directed to one of two landing pages developed.