Develop a logo for Cake Creations, a small independent bakery in Rockford, IL, specializing in custom decorated cakes for any event including weddings, birthdays, retirements, graduations, as well as a few unusual events. The logo needed to be fun and whimsical, but also creative and professional.
Finding a similar piece of clip art of a baker, I modified this to take a minimalist style illustration and added the hand, serving plate, and cake. The minimalist design allowed the logo to be somewhat generic without defining an specific decoration. The text “Cake Creations” was also used to help further define the illustrative elements, providing the look of a double-tiered cake. Since the head baker and decorator was female, the baker was modified to appear more feminine.