Caroline was the name of a value added online service which allowed people to manage their Continuing Education Units (CEUs) after they had successfully earned after taking an eligible online class/workshop.
Historically, a clerk in an administrative office would oversee and manage CEUs on behalf of students. Since the Caroline application replaced this duty, we decided to humanize the app accordingly by naming it “Caroline.” Since the application was designed to make the management of CEUs simple, easy and highly intuitive, the logo and website (not shown here) needed to reflect this simplicity. The logo was designed to allude to a friendly human face. See the pleasant smile?