Confidence Builders offers a great selection of training tools that help various people (leaders, managers, key staff etc.) communicate more effectively and becoming better at their jobs and career. These tools range from workshops, classes, coaching. The former website was confusing to determine the full scope of their services and which would apply best to each user. The new website needed to overcome these problems and give users a clear idea of what they want before contacting the company directly.
We determined that the company services came down to 3-4 skill areas or audiences: Leadership Skills, Managers, HR Personnel, Presentation Skills. Each area was color-coded and assigned an identifying icon to convey simplicity, fun, and educational. Copy, which was heavy on the original site, was now broken into small “bite-sized” sections which better communicates to an online user and encourages reading.