Filter Services Inc. had a succession of leadership from father to son and it was time for a change. They needed a new website that would reflect the high quality and professionalism of that vision. The previous website featured images of the company’s service vans and failed to distinquish itself above its competitors.
Filters clean. They create purity. The website needed to reflect this by using white as it’s main background color, generous white space and minimalist images. A slider was used for the home page to display the various types of filtration provided and industries they serve. It was also important to communicate clearly and compellingly to their target audience (property managers) that FSI was a higher quality, more professional provider than the others. FSI has grown significantly after the website was launched a few years ago.