Lehmann’s is one of a handful of bakeries who all claim to offer the “original” Racine Kringle, a unique circular danish pastry that originates from this area of Southeast Wisconsin. How do we help Lehmann’s stand out from the competition and give them a website that generates sales to both local and nationwide customers?
Tradition is a critical message when positioning yourself as the “original” baker of an item which transcends generations of Racine area residents. Keeping the logo and brand color was a must. We featured the products using screen-filling, giant hero-sized images to be the prominent item on each page. Bakery goods “sold themselves” using these large, mouth-watering photos that the user could almost reach out and bite.