Lehmann’s Bakery

Lehmann’s Bakery2018-06-09T22:51:54+00:00

Project Description

Lehmann’s Bakery: Racine Kringle and other baked treats

THE CHALLENGE

Lehmann’s is one of a handful of bakeries who all claim to offer the “original” Racine Kringle, a unique circular danish pastry that originates from this area of Southeast Wisconsin. How do we help Lehmann’s stand out from the competition and give them a website that generates sales to both local and nationwide customers?

THE SOLUTION

Tradition is a critical message when positioning yourself as the “original” baker of an item which transcends generations of Racine area residents. Keeping the logo and brand color was a must. We featured the products using screen-filling, giant hero-sized images to be the prominent item on each page. Bakery goods “sold themselves” using these large, mouth-watering photos that the user could almost reach out and bite.

Services
  • Web Development

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