I’m my own client on this, which is my business that provides WordPress support and maintenance through two different subscription packages. The goal was to make this as simple and easy as possible for those who are not web savvy to understand. Perhaps even make the experience fun.
Everyone likes a cute little mascot! The MailChimp? The Michelin Man? Jolly Green Giant? You get the picture. Here we used a cute cardinal as the brand mascot. The mascot helps raise the fun factor while lowering the intimidation factor one can get from website maintenance and support. The design was kept simple and text blocks were kept at a minimum, favoring a generous amount of bulleted copy.